The Essential Guide to Entering the Irish Market

By Stephen Connolly,  Managing Director

Since we started over 15 years ago, CAS Advisory has been supporting international businesses to establish in Ireland. It’s a process I’ve always known, and something I knew would be part of our offering at CAS. 

International companies are drawn to Ireland for several reasons. Beyond the beneficial corporate tax rate, there’s Ireland’s position as a gateway to Europe and the UK, a strong and skilled workforce, ease of doing business, and a shared language with major markets like the US and UK. 

When I first speak to a business about setting up in Ireland, we need to understand what they’re planning to do here. Will you have employees? Will you be selling directly to Irish or European customers? Will the Irish operation be working with other companies in your group? How will it be funded?

From there, we work through what you need to set up, from the company structure and bank account to tax, VAT, payroll and ongoing reporting.

If you’re planning to establish a business in Ireland, here are some of the main things I recommend working through before you get started.

Start with the right business structure

There are a few ways to establish a business presence in Ireland. The structure you choose will depend on the role you want the Irish operation to play. Depending on your plans, you may establish an Irish subsidiary or register a branch of an existing overseas company. 

A subsidiary is a separate Irish legal entity. A branch remains part of the overseas company. That distinction affects areas including company law, tax, accounting and reporting, so the decision should reflect what you actually intend to do in Ireland.

For example, are you planning to build a permanent team here? Will the Irish operation sign contracts and invoice customers? Will it have its own management? Or do you simply need an Irish presence for a specific part of the wider business?

If an overseas company establishes a branch in Ireland, it must generally register that branch with the Companies Registration Office (CRO) within 30 days of its establishment.

For businesses establishing an Irish subsidiary, a limited company is a common structure, but the right option should be considered alongside the wider plans for the Irish operation.

Know what you need to form an Irish company

If you decide an Irish company is the right route, there are a few things you’ll need to have ready. These include the company name, registered office, directors, company secretary, shareholders and details of the company’s proposed activity.

At least one director of an Irish company must generally be resident in the European Economic Area (EEA). If none of your proposed directors meets that requirement, there are alternatives, including putting a Section 137 bond in place.

If your proposed directors are all based in the US, UK or elsewhere outside the EEA, flag this early. For a newly incorporated company relying on a Section 137 bond, the bond needs to be effective from the date of incorporation, so it needs to be dealt with as part of the incorporation process rather than afterwards.

You’ll also need to consider beneficial ownership. Newly incorporated relevant entities generally have five months from incorporation to register their beneficial ownership details with Ireland’s Register of Beneficial Ownership (RBO).

For groups with several layers of ownership, identifying the required beneficial ownership information can take some work, so it’s useful to gather this alongside the incorporation information rather than treating it as a job for later.

Give the banking process enough time

Banking is one area where I recommend allowing more time than you might expect. 

Opening an account can involve checks on the company, its directors and beneficial owners, together with supporting documentation for the bank’s customer due diligence and anti-money laundering checks. Where ownership stretches across several companies or jurisdictions, there can be more information to work through.

Don’t wait until you’re ready to pay your first employee or supplier to start thinking about it. Consider banking alongside the incorporation process and be clear about what the Irish business will need from its account. Will you be paying Irish employees? Collecting payments from Irish or European customers? Paying suppliers in different currencies? Does the Irish company need access to an existing group banking arrangement?

Getting those details together early can help avoid banking becoming a bottleneck when you’re ready to start operating.

Register for the taxes that apply to your business

Once your Irish company has its CRO number and bank account, it can be registered with Revenue for the taxes relevant to its activities. Depending on what the company will be doing, that could include Corporation Tax, VAT, employer PAYE and Relevant Contracts Tax (RCT). Revenue sets out the registration process for new companies here.

Ireland’s Corporation Tax rate is currently 12.5% for trading income, while non-trading income and income from certain excepted trades is generally taxed at 25%.

For international businesses, however, the headline rate doesn’t tell you how your particular Irish operation will be taxed.

An Irish-incorporated company is generally regarded as an Irish tax resident, subject to the provisions of an applicable Double Taxation Agreement. A foreign-incorporated company can also become an Irish tax resident where its central management and control is in Ireland.

For international groups, it’s therefore useful to discuss where the business will actually be managed as well as where it is incorporated. Revenue can consider factors including where company policy is decided, investment decisions are made, major contracts are defined, the head office is located and where the majority of directors live.

Those questions are worth working through while you’re setting up the Irish operation rather than once the business is already trading. 

Don’t assume VAT starts and ends with an Irish turnover threshold

VAT is an area where international businesses can quickly find that the answer depends on the transaction.

Ireland’s principal VAT registration thresholds currently include  €42,500 for businesses supplying services only and €85,000 for businesses supplying goods. There are other thresholds and rules depending on the type of activity.

For international businesses, where and how you’re buying or selling also comes into the picture. Are you selling services from Ireland to another EU country? Bringing goods into Ireland? Buying services from your US parent company? Selling directly to Irish customers?

Non-established businesses can also have Irish VAT registration obligations irrespective of turnover for certain supplies, subject to the rules and available schemes.

That’s why, before you start raising invoices, I recommend mapping out what the Irish business expects to buy and sell, where its customers and suppliers are based and how money will move between the Irish company and the rest of the group. That gives us the information we need to establish the VAT treatment from the beginning, rather than finding out a few months later that invoices need to be corrected.

Think about transactions with the rest of your group

If you’re part of an international group, your Irish company is unlikely to operate completely independently. The parent may fund it. The Irish company may pay management or technology charges to another group entity. Employees may work across different parts of the group. Costs may be recharged between countries.

Those arrangements need to be considered from an Irish tax and accounting perspective.

Ireland’s transfer pricing rules apply the arm’s-length principle, which broadly requires relevant transactions between related parties to be priced as they would be between independent businesses.

If the Irish company will be paying or receiving intercompany charges from day one, agree what those charges relate to, how they will be calculated and what documentation is needed before they become a regular part of the accounts.

Having this agreed from the outset also gives the Irish and group finance teams a clearer process to follow when those balances need to be reconciled at year-end. 

Hiring employees? Get Irish payroll set up first

If you are establishing in Ireland because you want to hire locally, payroll needs to be part of the setup. Employers need to register for employer PAYE and operate the Irish PAYE system, including the relevant Income Tax, PRSI and USC deductions. Payroll information is reported to Revenue as employees are paid.

For a multinational, there can be additional questions where employees move between countries, directors are based overseas or the Irish employee remains connected to another group entity.

Directors also need to be considered. An Irish company generally has to operate PAYE on directors’ income even where it has no other employees. This can be particularly relevant where directors of the new Irish company are based elsewhere in the group, so it’s worth discussing their position as part of the payroll setup. 

There is also a relatively new payroll consideration in 2026: MyFutureFund.

Ireland’s auto-enrolment retirement savings system launched on 1 January 2026. Broadly, employees aged between 23 and 60 who earn €20,000 or more per year across their employments and don’t already have pension coverage through payroll can fall within the scheme.

For 2026, employers contribute 1.5% of gross pay for employees enrolled in MyFutureFund, alongside a 1.5% employee contribution and 0.5% State contribution. That additional employer cost is worth including when you’re budgeting for your Irish hires.

If your group already operates a pension scheme, check how that arrangement applies to your Irish employees and how it interacts with MyFutureFund.

Decide who will manage your Irish requirements 

Your finance team doesn’t have to be sitting in Dublin to manage an Irish business. Many of the international companies we work with have finance teams based elsewhere in Europe, the UK or the US.

What does need to be clear is who is responsible for the Irish requirements.

Who will run payroll? Who is keeping the accounting records? Who is watching the CRO and tax deadlines? And who will make sure the Irish team has the information it needs from the wider group?

Agreeing that early avoids a situation where everyone assumes somebody else is looking after a filing or deadline. It also gives your group finance team a clear point of contact for the Irish side of the business.

Before you get started: a quick checklist 

You don’t need to have every detail worked out before speaking to an adviser. In fact, I usually recommend having that conversation before too many decisions have been made.

But if you’re starting to plan your Irish operation, it helps to have some information to hand:

  • what you plan to do in Ireland
  • whether you expect to establish a branch or separate Irish company
  • a group structure or organisation chart, where available
  • details of the proposed shareholders and directors, including where the directors are resident
  • who your Irish customers and suppliers are likely to be
  • whether you’ll be hiring employees in Ireland and approximately how many
  • your expected turnover and types of transactions
  • how the Irish operation will be funded
  • any services, charges or other transactions expected between the Irish business and other group companies
  • details of any existing group banking or finance arrangements the Irish operation will use 
  • when you want the Irish operation to begin trading.

Don’t worry if you don’t have all of this yet. The purpose of the first conversation with your adviser is partly to identify what’s missing and what decisions still need to be made.

How CAS Advisory can help

At CAS Advisory, we work with international businesses establishing and operating in Ireland across company setup, taxation, outsourced accounting, payroll, audit and ongoing business support.

We can help you get the right registrations and processes in place from the beginning, while working alongside your existing finance team and advisers elsewhere in the group.

If Ireland is part of your expansion plans and you’d like to talk through what establishing here would involve for your business, get in touch with the CAS Advisory team at  contactus@casaccountants.ie

How CAS Advisory supports O’Hare Technical Production (OHareTEP)

  • Outsourced Accountancy
  • Taxation
  • Payroll
  • Business Advisory
  • Scale-up support

What do O’HareTEP value most about the team at CAS Advisory?

  • Knowledge and expertise.
  • Ability to pick up the phone and get quick, yet expert advice.
  • Organised, no surprises approach.
  • Strategic mindset & support with sustainable growth.
  • Their understanding of a growing services-based business.
  • VAT experts across various jurisdictions – valuable in our business.
“The team at CAS are a huge support to O’HareTEP. We’ve been steadily growing over the past few years and that’s partially down to my ability to focus on business growth, while CAS Advisory looks after all my accounts, tax, payroll, and audit. They’ve been particularly valuable in helping me navigate the purchase of equipment from various locations across Europe – they’re genuine experts. I’d highly recommend CAS.”
Gavin O’Hare -Owner and MD
O’Hare TEP

What do Dabbledoo value most about the team at CAS Advisory?

  • Knowledge and expertise.
  • Ability to pick up the phone and get valuable advice.
  • Organised, no surprises approach.
  • Strategic mindset & support.
  • Their understanding of Dabbledoo’s model and vision.
“This is my second scale-up with CAS Advisory. CAS are more than accountants – they’re a sounding board and a strategic partner. I value being able to pick up the phone, get practical advice, and know that they understand our long-term vision. I know they are the right partner for us as we enter this exciting next phase of expansion into the UK.”
Chris Rooney -Head of Marketing and Communications
Dabbledoo

The journey so far

Clarity VP has been a client of CAS Advisory since 2013 when Valerie began as a sole trader. Since then, the business has become a limited company, has grown steadily year-on-year, and now supports international companies such as Coca Cola, HSBC, Element Material Technologies, and Slack, with their leadership development, HR and communications strategies.

Valerie highlighted CAS Advisory’s role in the Clarity VP success story, citing that CAS is a “strategic partner” and not just an accountant, “always offering exceptional advice and support”. Valerie mentioned how their audit “always runs seamlessly”, with plenty of notice provided where the team need more information. “Their professionalism and attention to detail are best in class”, said Valerie.

“Stephen and the team at CAS Advisory have played a pivotal role in the success of Clarity VP. Their strategic approach and consistently valuable advice have enabled us to sustain continued growth since launching in 2013. The team at CAS is truly outstanding and I look forward to continuing to work with them well into the future!”.
Valerie O ‘Keefe -CEO
Clarity VP

How CAS Advisory supports Bargaintown

  • Audit
  • Company Secretarial
  • Financial Strategy
  • Previously supported the secondment of an on-site accounts assistant.
  • Businesses with complex or cross-border tax requirements.

What do Bargaintown value most about the team at CAS Advisory?

  • Access to expertise.
  • Rapid response times.
  • Organised, ‘no surprises’ approach.
  • Strategic mindset & support.
  • Ability to deal with the complex (5 companies, mix of E-Commerce & Retail + Property Co.)
  • Advice during business change.
“With our previous firm, everything last minute. Since switching to CAS Advisory, we’ve gained a partner — responsive, knowledgeable, and always one step ahead. They understand our sector, offer solid advice, and deliver a hassle-free audit across all our companies. Stephen, Corina, and the who team there are responsive, flexible, and great to deal with- I’d be happy to recommend CAS!”
Michael Murphy - Financial Controller
Bargaintown

How CAS Advisory supports Stresslite Precast

  • Audit Services
  • Taxation Support
  • Business Advisory and Strategy
  • Company Secretarial services, ensuring compliance with Company Law & timely CRO filings

Enabling Stresslite to drive growth

Stresslite Precast has been a client of CAS Advisory for 10 years. During that time, the business has had hugely successful years and more challenging times, such as COVID-19, when construction was halted for extended periods. They underwent a complete and successful corporate restructure in 2019, guided by CAS Advisory. They are forecasting steady growth, supported by CAS Advisory, while strategically advancing their digitalisation journey and driving further energy efficiency and sustainability within the business. This is complemented by continued expansion in construction sectors across Ireland and the UK.

“Collaborating with CAS Advisory goes beyond a typical business relationship; it's a genuine partnership. Their support is consistent, seamless, and always provided by experts. Having the ability to pick up the phone to a senior leader if we need support is invaluable. I look forward to continuing to grow Stresslite Precast with CAS!”
John Irvin - Commercial Director & General Manager
Stresslite Precast

Growth aligned with a thriving industry

Since its establishment in Ireland, Zeidler Group has grown steadily to a significant team locally, expanding with the growth of the funds and asset management industry in Ireland. 

What sets them apart is their technology-driven legal approach and expansive network, which allows them to remain highly responsive to client and industry needs while leveraging longstanding expertise in cross-border distribution and licensing.

What do Zeidler Group (Ireland) value most about the team at CAS Advisory?

  • Partnership approach.
  • Direct access to senior management.
  • Hands-on, local Irish advice.
  • Clear, reliable service with no surprises.
  • Invaluable support during a restructure.
“We’ve been with CAS Advisory for over ten years now. Their reliable, hands-on approach is exactly what we need on the ground in Ireland. We know the services they provide to us are in hand, with no surprises. And if we need to seek expert advice, we can get it quickly through their senior management. We’ve grown (and continue to grow) together, and I can’t recommend them enough.”
Maximilian Harper -COO and CDO
Zeidler Group

Francis Mc Carron

Director

Francis is a Director at CAS Advisory, where he leads the firm’s Audit department. He manages a team of qualified accountants and trainees, overseeing statutory audits and ensuring clients receive a responsive, high-quality service.

He works with businesses across a range of sectors, including retail and e-Commerce, property management and healthcare, providing support with financial statement preparation, taxation and payroll.

Known for his technical expertise and plain-speaking approach, he helps clients navigate complex problems and stay ahead of their compliance obligations.

Originally from Co. Fermanagh, Francis is a passionate supporter of Liverpool FC and the Philadelphia Eagles.

Touch Case Studies Supporting one of Ireland’s largest furniture retailers with business advisory, audit, and CRO compliance

About Bargaintown

Bargaintown is one of Ireland’s largest furniture retailers, with 5 stores in Dublin and a thriving online business. 100% family owned, Bargaintown has been in business over 50 years, providing cost-effective furniture and carpets for the rental and domestic markets. Known for being a ‘one-stop-shop’ in beds, mattresses, and furniture, Bargaintown offers full outfitting, installation, and assembly, as well as supply.

How CAS Advisory supports Bargaintown

  • Audit
  • Company Secretarial
  • Financial Strategy
  • Previously supported the secondment of an on-site accounts assistant.
  • Businesses with complex or cross-border tax requirements.

What do Bargaintown value most about the team at CAS Advisory?

  • Access to expertise.
  • Rapid response times.
  • Organised, ‘no surprises’ approach.
  • Strategic mindset & support.
  • Ability to deal with the complex (5 companies, mix of E-Commerce & Retail + Property Co.)
  • Advice during business change.
“With our previous firm, everything last minute. Since switching to CAS Advisory, we’ve gained a partner — responsive, knowledgeable, and always one step ahead. They understand our sector, offer solid advice, and deliver a hassle-free audit across all our companies. Stephen, Corina, and the who team there are responsive, flexible, and great to deal with- I’d be happy to recommend CAS!”
Michael Murphy - Financial Controller
Bargaintown
“With our previous firm, everything last minute. Since switching to CAS Advisory, we’ve gained a partner — responsive, knowledgeable, and always one step ahead. They understand our sector, offer solid advice, and deliver a hassle-free audit across all our companies. Stephen, Corina, and the who team there are responsive, flexible, and great to deal with- I’d be happy to recommend CAS!”
Michael Murphy - Financial Controller
Bargaintown

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